New Hampshire’s lottery released its request for proposals Wednesday. It came after Governor Chris Sununu signed the sports betting law last month. According to the RFP, the Lottery Commission is looking for established sportsbooks.
In their applications, sports betting providers can apply for the combination of retail sportsbooks, mobile sports betting, and software for the Lottery’s retail locations. However, bidders might only get a portion of what they applied for. The Commission told a sports betting blog that the law only allows five mobile operators.
Companies that want to run a retail sportsbook needs to have a maximum of ten locations in the state. The Lottery Commission will approve the location and the community will have the final word through a referendum.
Established Sportsbooks Qualification
One of the qualifications that the Lottery Commission is looking for is that the companies already have established sportsbooks in other states. In fact, the applicant must already know how to be a bookie in at least three jurisdictions.
State law forbids interested parties from communicating with the Lottery Commission. The only exemption is that they got permission from an official point of contact from the Lottery. No solicitation from any pay per head bookie bidder is allowed unless the point of contact permits it.
Deadline for submission of proposals is September 16. The Lottery will invite short-listed bidders for oral presentations by September 30. In addition, price proposals must be done by October 10. That means the New Hampshire sports betting launch will miss the start of the football season.
According to sportsbook PPH reports, New Hampshire is the second New England state to legalized sports betting. Rhode Island got a head start when it started taking wagers last year. It is a very competitive market that it will be difficult to get more players for your PPH sportsbook without the right strategy.
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